"The greatest of follies is to sacrifice health for any other kind of happiness.". Arthur Schopenhauer
The promotion of public health is the process that allows people to exercise a greater control over their health and to improve it, as defined in the Ottawa Charter for Health Promotion in 1986. So for the promotion of public health is necessary to: • develop a public health policy; • create a supportive environment; • reinforce community actions; • develop individual skills; • reorient health services. These strategies must be used simultaneously and not taken individually. Health promotion, through investments and actions, acts on the determinants of health to create the largest welfare benefits for individuals, to contribute significantly to the reduction of inequity in relation to health, to guarantee human rights and to create social capital . Health promotion acts through people and with them, it is not an activity that takes place over the people and it is not intended for them. Health promotion improves the ability of individuals to take the initiative and that of groups, organizations or communities to influence the determinants of health. To improve the capacity of communities to promote health education is necessary a practical training to play a leading role and to access to resources.
ISES recognizes health promotion as a process of cooperation between the government and NGOs, between public and private sectors to create actions aiming at the well-being.
ISES activities for the promotion of public health are to: • promote initiatives aimed at eliminating inequality and unequal treatments in the socio-health field ; • promote the active participation of citizens; • develop networking and intersectoral participation; • develop procedures to ensure the quality of public health; • increase the skills and capacity for action of the key points and the population; • articulate health promotion to other areas of political action.