JUST ORIGINAL

JUSTORIGINAL aims at improving the understanding and awareness of young consumers (11-17 years old) about the counterfeiting risks and the effects of the Intellectual Property Rights’ (IPR) violations.

The project wants to contribute to increase knowledge of the IP value as a tool to protect creativity, innovation and entrepreneurship (1), and engage priority audience regarding these issues (2).

In particular, JUSTORIGINAL aims to:

• Understand and enhance young citizens’ awareness of the extent of counterfeiting and piracy, starting from their perception and lived experience through interactive discussion, intergenerational dialogue and proactive involvement of students.
• Raise the self-protection of the consumer, involving him/her as an active party in the fight against counterfeiting and piracy, through an information campaign promoted by all partners in the participating countries and on the web;
• Disseminate information on the consumption of counterfeit products and industrial property and actively involve the consumer.

The project is implemented in Italy, Bulgaria and Spain.

For more information, please visit https://www.justoriginal.eu